Siddhartha Roy is a veteran digital entertainment and media leader with over two decades of experience building, scaling and transforming digital businesses across entertainment, content, distribution and consumer technology.
During his tenure as CEO of Hungama Digital Media Entertainment, one of India’s pioneering digital entertainment companies, Siddhartha led the evolution of its consumer platforms and global distribution business. He played a pivotal role in building and scaling businesses across music, video, gaming, OTT and digital content, while creating innovative consumer experiences and new monetisation opportunities.
His career has been defined by identifying emerging digital trends early and converting them into scalable businesses. He spearheaded the launch and growth of platforms including Hungama Music, Hungama Play and Artist Aloud, while driving innovative initiatives across connected devices, automotive entertainment, OTT channels, gaming and digital content.
A key part of his expertise lies in content distribution and strategic partnerships. Under his leadership, Hungama built an extensive global ecosystem spanning content creators, record labels, studios, broadcasters, game publishers, telecom operators, DTH platforms and technology companies. He was instrumental in expanding Hungama’s footprint across international markets, creating distribution partnerships that brought Indian and global entertainment to audiences across more than 90 countries.
Before Hungama, Siddhartha was COO and Co-Founder of BigAdda, part of the Reliance ADA Group, and earlier held roles with MTV Networks and Star TV India.
Today, Siddhartha operates as an independent digital entertainment and media leader, advisor and strategic partner, bringing together over two decades of experience across digital media, content, distribution, consumer technology and business building. He works with companies and entrepreneurs looking to build, scale and navigate opportunities across the rapidly evolving digital entertainment ecosystem, with particular expertise in digital platforms, content distribution, OTT, music, gaming, partnerships and emerging consumer technologies.