Spotlight Sessions

Analysing the data that underpins where the mobile content and digital entertainment market is today and where it is heading before we deep dive into specific market segments.

• Size and value of the global mobile entertainment and services market
• Market hotspots around the world
• Content trends
• Engagement and traffic tactics

• Payment trends
• Regulatory and compliance challenges
• Cyber security threats and defences

Digital entertainment and services are built on content, so what works well and where – and how can you create those relationships with content brands that will really fly?

• Content trends – globally and regionally
• Service trends – globally and regionally
• The digital ecosystem in media and entertainment
• Subscriptions models versus snacking
• Forming strategic and tactical partnerships with leading content brands 

• Rights issues and piracy
• Cyber security threats and defences
• New opportunities and developments
• The role of AI

Billing for content and services is key and, while DCB still underpins much of the mVAS market, that is changing and new payment methods are coming to the fore.

• Latest trends in DCB for mobile content and services
• The rise of alternative payments: A2A, VRPs, wallets, Apple Pay, Google pay
• Managing payments in the all-you-can-eat data era
• The role subscriptions have to play – and how to make them work.

• Cyber security, fraud threats and defences
• Integrating and orchestrating the payment mix
• The role of AI in payments

RCS, SMS and WhatsApp are still essential telemedia services, but are also proving to be big traffic generators in themselves. In this session, messaging experts drill into how messaging services can be used to push sales and billing, including:

• Latest trends and data in messaging
• SMS as a traffic source
• How to drive content sales with WhatsApp

• The brave new world of RCS
• Integrating payments into messaging
• Next generation messaging services.

Getting eyeballs on the content drives the market, so how do you generate user engagement through content and payments – and how do you handle customer care?

• Marketing through Google
• Marketing through all the world’s other search engines
• The role of social media for traffic generation

• Managing the rise of TikTok and next generation social channels
• Traffic generation in the world of AI discovery
• Regulatory challenges with traffic generation

A demo of a new DCB marketing tool, Digitalyst, that offers a better way to manage DCB traffic generation, along with insights from how it has worked in Thailand and Iraq.

• What is affecting DCB marketing performance today
• How Digitalyst solves those problems

• Case studies: How it has boosted subscribers in Thailand and Iraq
• How Digitalyst delivers campaign creation, reporting and measuring, optimisation and smart engine recommendation

An outline of what we will cover across the day.

• Market analysis of regional opportunities for telemedia
• Regional payment tools
• Content trends by region

• Challenges of traffic generation
• Regulatory overview

An update on the MENA mobile content services & digital entertainment market and how to capitalise on the regions growth. Covering:

• MENA’s Diversity & Complexity
• Key Players & Market Dynamics
• Tools & Strategies for Compliance / Market Monitoring
• Strategic Considerations for Entering MENA Markets
• Current Market Stats & Activity

• Content & service Trends
• Billing & Payments Landscape
• AI & the Impact of new Tech Disruptors 
• Anticipating the Effects of Conflict in the Region
• Cyber security threats and defences

A deep dive into the rest of the African market beyond MENA to uncover the latest trends and opportunities with DCB & content and services in Africa.

• African Diversity & Complexity
• Key Players & Market Dynamics
• Tools & Strategies for Compliance / Market Monitoring
• Strategic Considerations for Entering African Markets

• Current Market Stats and Activity
• Content & service Trends
• Billing & Payments Landscape
• Cyber security threats and defences

With Ofcom now regulating and the regulations simplified, we take a look at how the UK market is now ready for new business

• The new regime explained
• How to now do business in the UK
• What services work well

• What services work well
• Next steps

An in-depth investigation of the Greek telemedia market reveals how it successfully balances security with revenue and growth. We’ll explore how Lily Mobile navigates this complex landscape by collaborating with stakeholders.

• The role of Google and other ad markets
• How to work with performance marketing
• Working with regulators
• The legal lessons from the Greek market that apply to all

• How to work with MNOs
• The role of antifraud partnerships
• How to co-operate with the competition to make the market work

European telemedia is a mature market, but that doesn’t mean it isn’t a growing and lucrative one, so while we are in Spain this session examines  the opportunities that European content and services combined with payments and marketing have to offer.

• Deep dive into the markets of Germany, The Netherlands, Luxembourg Nordics, UK and Greece
• The new services that underpin the market – mobility, ticketing, transport
• German Payment Agent Model: Lessons for the Content and Services Industry
• The MNO landscape across the region and what it means
• The changing regulatory environment in Europe by region and country

• Cyber security threats and defences
• Content trends that shape the market
• The billing and payment landscape: DCB to Variable Recurring Payments (VRPs)
• New entrants and new opportunities
• AI and tech disruptors